The demand layer for the agentic-AI moment.

You're post-$100M ARR with the contact-center category remixing around agents. Here's what the demand engine underneath that could look like — built around Russell's Talkdesk-Gong-Cresta playbook. Four working artifacts adapted from systems I built at Forbes, branded for Cresta and sized for the enterprise CX buyer.

• 01
  The Cresta Pulse Council Landing page for a year-round working group of VPs of CX between Cresta Wave events. High-converting demand asset, sized for the enterprise contact-center buyer.
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• 02
  Inbound Discovery Audit Type a domain, get a read on how findable Cresta's enterprise targets are when AI mediates the buyer journey. Built around AI Agent, Knowledge Agent, Agent Assist, Conversation Intelligence.
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• 03
  Lifecycle & Pipeline Console Three views — operational, VP, CMO — over the same funnel. The numbers reconcile across all three but get re-framed per role. Operator's tool for the Head of Growth seat.
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• 04
  Pulse — enterprise seller console Brand × Growth contribution panel per enterprise account. Bullseye-shaped on purpose. What the Cresta AE team would actually open before a discovery call.
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