VP View

Cross-lifecycle health, channel contribution, and attribution. Updated 6:00 AM ET daily.

Lifecycle Health Scorecards

vs. previous 8-week baseline

Enterprise Inbound

Active prospects

12,847

New entries (7d)

1,432+12%

Phase advancements

287+5%

→ Sales-ready (7d)

18+20%

Conversions (7d)

3±0

Enterprise ABM

Active prospects

8,420

New entries (7d)

524+3%

Phase advancements

142−8%

→ Sales-ready (7d)

24−15%

Conversions (7d)

5±0

Knowledge Agent Launch

Active prospects

1,820

New entries (7d)

380new

Phase advancements

12new

→ Sales-ready (7d)

Conversions (7d)

Customer Expansion

Active prospects

1,180

New entries (7d)

245new

Phase advancements

4new

→ Sales-ready (7d)

Conversions (7d)

Phase Funnel Comparison

cohorts in trailing 8 weeks · drop-off flags shown

Enterprise Inbound

Teaser

38,420

Awareness

24,800

64.5%

Consider.

9,612

38.8%

Sales-ready

1,853

19.3%

Enterprise ABM

Awareness

8,420

Low

4,210

50.0%

Medium

1,684

40.0%

High

412

24.5%

Knowledge Agent Launch

Awareness

1,820

Low

250

13.7%

Medium

15.2%

High

7.9%

Customer Expansion

Awareness

1,180

Low

8.1%

Medium

14.7%

High

14.3%

Channel Contribution Heatmap

% of advancements where channel was an assist touch · 14-day window

Lifecycle	Email	LinkedIn	Google	Newsletter	Site Personalization	BlueConic	LP
Enterprise Inbound	82%	71%	44%	38%	22%	18%	95%
Enterprise ABM	68%	88%	62%	35%	28%	24%	94%
Knowledge Agent Launch	45%	55%	20%	18%	8%	12%	78%
Customer Expansion	72%	42%	85%	15%	12%	10%	92%

Attribution lens:

Cost Efficiency & 8-Week Trends

paid spend joined to lifecycle entries

Lifecycle	Channel	Spend (8w)	Entries	$ / Entry	SR Adv	$ / SR
Enterprise Inbound	LinkedIn	$42,800	4,820	$8.88	28	$1,528
Enterprise Inbound	Google	$18,200	2,140	$8.50	14	$1,300
Enterprise Inbound	Newsletter	$22,000	3,420	$6.43	11	$2,000
Enterprise ABM	LinkedIn	$31,200	1,840	$16.96	32	$975
Enterprise ABM	Google	$14,800	1,290	$11.47	17	$870
Knowledge Agent Launch	LinkedIn	$22,400	680	$32.94	2	$11,200
Customer Expansion	Google	$16,200	820	$19.76	1	$16,200

Inbound entries

10,380

+8.4%

ABM entries

4,180

−4.2%

Inbound $/SR adv

$1,543

−12% (better)

ABM $/SR adv

$924

+18%

Pipeline & Revenue Attribution

assist-weighted · account-level · 90 / 180 day windows

Pipeline · trailing 90 days

Lifecycle	Opps	Pipeline $	Cost	ROI
Enterprise Inbound	142	$4.20M	$147K	28.6×
Enterprise ABM	89	$2.80M	$98K	28.6×
Knowledge Agent Launch	4	$180K	$42K	4.3×
Customer Expansion	2	$40K	$28K	1.4×

Closed-won · trailing 180 days

Lifecycle	Won	Revenue	Cost	ROI
Enterprise Inbound	18	$1.80M	$147K	12.2×
Enterprise ABM	31	$2.40M	$98K	24.5×
Knowledge Agent Launch	0	-	$42K	-
Customer Expansion	0	-	$28K	-

Operational View

Channel-level performance, anomaly alerts, and tactical metrics for the DG team. Updated hourly.

Live Anomaly Alerts

last 24 hours · thresholds set per channel

Enterprise ABM LinkedIn CPC spiked 47% over 7-day baseline

Current CPC $14.20 vs. baseline $9.65. Audience: Enterprise ABM Awareness, US-based. Possible auction competition shift; review bid strategy.

2 hours ago · Enterprise ABM · LinkedIn Ads

Enterprise Inbound Phase 2 → Phase 3 advancement rate dropped to 11.2%

Trailing 7-day rate vs. 8-week baseline of 19.3%. Likely cause: deck download volume down. Check DocSend redirect health.

5 hours ago · Enterprise Inbound · Phase 2

Enterprise ABM Email 3 (Medium nurture) open rate at 18.4%

Below the 24% baseline. Subject line A/B test ended yesterday; winning variant may need refresh.

8 hours ago · Enterprise ABM · HubSpot

Knowledge Agent Launch Phase 1 entries hit 380 this week

First full week post-launch. On pace to exceed Knowledge Agent Launch's launch-week entries (310). LinkedIn carousel is leading channel.

1 day ago · Knowledge Agent Launch · Cross-channel

Channel Performance Detail

trailing 7 days vs. 8-week baseline

Lifecycle	Channel	Asset	Impressions	Clicks	CTR	Spend	CPC	Entries
Enterprise Inbound	LinkedIn	P1 Carousel: Tenets	142,840	1,820	1.27%	$5,420	$2.98	684
Enterprise Inbound	LinkedIn	P1 Single: Pilot to Production	98,240	1,140	1.16%	$3,820	$3.35	412
Enterprise Inbound	Google	P1 Display	820,400	2,850	0.35%	$2,200	$0.77	280
Enterprise Inbound	Newsletter	G2 Sponsorship	1,420,000	3,820	0.27%	$2,800	$0.73	812
Enterprise ABM	LinkedIn	Awareness: Brief Gate	88,400	920	1.04%	$3,920	$4.26	142
Enterprise ABM	LinkedIn	Low: Council Drive	62,180	680	1.09%	$2,640	$3.88	98
Enterprise ABM	Site Personalization	Account-named hero swap	285,400	1,420	0.50%	-	-	280
Knowledge Agent Launch	LinkedIn	Launch Carousel	42,400	380	0.90%	$1,920	$5.05	82
Customer Expansion	Email	Cross-sell: AI Agent to Knowledge Agent	28,400	920	3.24%	$2,140	$2.33	142

Email Performance by Phase

HubSpot data · trailing 7 days

Lifecycle	Phase	Email	Sent	Open Rate	CTR	Unsubs
Enterprise Inbound	P1 Awareness	Email 1: Containment Story	28,400	28.4%	3.2%	142
Enterprise Inbound	P1 Awareness	Email 2: Governance Edge	26,200	26.1%	4.1%	88
Enterprise Inbound	P2 Consideration	Email 1: Overview	8,420	42.6%	8.8%	22
Enterprise Inbound	P3 Sales-Ready	Seller Outreach #1	412	68.2%	14.1%	2
Enterprise ABM	Awareness	Nurture 1	12,840	22.4%	2.8%	68
Enterprise ABM	Medium	Nurture 3	3,420	18.4%	3.1%	18
Enterprise ABM	High	SDR Sequence: Touch 1	412	62.8%	12.4%	3

CMO & CRO View

Lifecycle contribution to pipeline and revenue. Quarterly cadence with 4-quarter trailing trend.

Q2 2026 · Demand Gen Lifecycle Contribution

Lifecycle programs drove 24% of Q2 pipeline and 18% of closed-won revenue.

Lifecycle Pipeline

$7.2M

↑ 32% QoQ · 24% of total

Lifecycle Revenue

$4.2M

↑ 18% QoQ · 18% of total

Blended ROI

13.4×

↑ from 9.8× in Q1

Velocity Lift

−36%

days to close vs. non-lifecycle

Lifecycle ROI Rollup

trailing 4 quarters · QoQ change

Lifecycle	Cost	Pipeline $	Revenue $	ROI	QoQ
Enterprise ABM	$192K	$5.2M	$2.4M	12.5×	+18%
Enterprise Inbound	$294K	$8.4M	$1.8M	6.1×	+42%
Knowledge Agent Launch	$84K	$340K	-	-	new
Customer Expansion	$56K	$80K	-	-	new

Sales Velocity Comparison

Average days from opportunity creation to close

Lifecycle-touched

47 days

Enterprise Inbound

52 days

Enterprise ABM

41 days

Non-lifecycle (control)

73 days

Lifecycle-touched opportunities close 36% faster than non-lifecycle baseline.

Q3 Pipeline Coverage

Projected lifecycle pipeline being built now for Q3 close.

Method: early-phase cohorts × historical conversion × avg deal size.

$8.1M projected

85%

$0 vs. $9.5M Q3 pipeline target $10M

On track to 85% of Q3 pipeline target from lifecycles alone. Enterprise Inbound contributing 58%, Enterprise ABM 32%, Knowledge Agent Launch + Customer Expansion 10%.

Quarterly Pipeline Contribution

trailing 4 quarters · assist-weighted attribution

Enterprise Inbound

Enterprise ABM

Knowledge Agent Launch

Customer Expansion

Brand vs. Agency Contribution

Q2 2026 · prospect type breakdown

Lifecycle	Brand Pipeline	Brand Revenue	Agency Pipeline	Agency Revenue	Brand %
Enterprise Inbound	$3.4M	$1.4M	$0.8M	$0.4M	81%
Enterprise ABM	$2.8M	$2.4M	-	-	100%
Knowledge Agent Launch	$140K	-	$40K	-	78%
Customer Expansion	$40K	-	-	-	100%