The Cresta Pulse Council  /  For VPs of CX

For the leaders running humans and AI agents as one workforce.

A closed working group for VPs of Customer Experience deploying agentic AI in production at enterprise scale. Quarterly briefings, peer benchmarks, and a 60-day pilot pathway sized to your call volume.

Most AI agent pilots stall at the first call type that breaks. The Pulse Council exists for the leaders who got past that, want to compare notes between Cresta Wave events, and need a credible path to the second wave of automation. Membership is capped, structured around a working committee, and built for executives running 500+ agent operations.

34 Council seats
14d Time to first AI Agent live
Q2 Next briefing window
What members are seeing

Numbers from contact centers running AI Agents in production.

These aren't pilot numbers. They're the operating ranges Council members report once Cresta AI Agents handle the top three or four call types in production, with grounding, guardrails, and audit on. Directional, drawn from member self-reports.

Containment 60%+

Of routine inbound calls fully resolved by Cresta AI Agents, never reaching a human.

Time to live 14d

From kickoff to first AI Agent in production on a single call type, with policy gates on.

AHT 31%

Reduction in average handle time on calls augmented by Agent Copilot in real time.

Directional ranges, modeled from publicly reported member outcomes. Replace with your own benchmarks before any external use.

The Operating Brief

The Hybrid Workforce Operating Brief.

A field-tested operating brief for VPs of CX moving agentic AI from pilot to production with humans and AI agents on one platform. Covers call-type triage, the policy-gate decisions that make or break governance, and the staffing mix Council members landed on by quarter four.

Get the Brief
The CX Operating Mindset

The shift from scripted to grounded.

Today's CX leaders don't want another point solution. They want a way to automate the routine without losing oversight, scale execution without losing the human in the loop, and prove ROI without rebuilding their stack. That's the room the Council is built for.

01  / Containment

Containment is the new metric.

Deflection counted clicks. Containment counts outcomes. Council members track which calls AI Agents actually resolve end-to-end, not which ones they touch.

3.2x Avg. lift in true containment vs. legacy IVR
02  / Governance

Governance ships with the agent.

Audit trails, policy gates, and runtime monitoring aren't a Q3 add-on. They're table stakes for any AI Agent that talks to a customer about a claim, a balance, or a prescription.

100% Of conversations evaluated, not sampled
03  / Frontline

The frontline still closes the loop.

The AI Agent handles the routine. The copilot guides the human on the hard call. Insights flow back into coaching. Council members measure all three together, on one platform.

90s Avg. agent ramp time saved per coached call
Program in Action

What a Council seat actually looks like.

Membership runs on a one-year cycle with three working components. Each one is sized to a senior CX leader's calendar, not a vendor's pipeline. No keynotes. No badge scans. Just structured working sessions and a real production pathway.

01  / Briefings

Quarterly working briefings.

Closed-room sessions with eight to twelve member leaders, sized for actual exchange. Each quarter focuses on one production decision: call-type triage, policy-gate design, agent staffing, or the QA loop. Off the record, on the agenda.

Council Briefing CRESTA PULSE COUNCIL · Q2 BRIEFING 2026 In-room. The decisions that don't survive a webinar. CLOSED ROOM · CHATHAM RULE SF · NYC · LDN
02  / Benchmarks

Peer benchmarks, not survey reports.

Members contribute anonymized operating data: containment by call type, AHT delta, escalation rate, automation drift. The benchmark is the actual median across a real cohort, not a survey of opinions about it. Updated quarterly.

Benchmark Report Cresta VOL. 02 · Q2 2026 BENCHMARK Where your funnel actually sits. PEER BENCHMARK CONTAINMENT · AHT · ESC
03  / Pilot pathway

A 60-day production pathway.

Each Council member gets a sized pilot path on the Cresta platform: top-three-call-type triage, deployment of one Cresta AI Agent and Agent Assist on Opera, governance review, and a fourteen-day path to first agent live. Real production, not a sandbox.

Pilot Pathway DAY 0 · KICKOFF DAY 60 · LIVE TRIAGE DESIGN GROUND LIVE Pilot to production. 14-DAY FIRST-AGENT-LIVE GUARANTEE
The Cresta Customer Set

The room you'd want in the room.

The Pulse Council draws from Cresta's existing enterprise customer set: airlines, hospitality, retail, financial services, and the categories where every conversation is high-stakes.

Intuit
Hilton
CarMax
Cox
UNITED
Porsche
Brinks Home
Neiman Marcus

Public Cresta customer references — logos shown as wordmarks pending official asset clearance.

Ready to apply?

From pilot to production.

Pulse Council seats open quarterly between Cresta Wave events. The application is short, the review is fast, and the path from yes to first AI agent live runs about two weeks.

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Apply for a seat. Cresta Pulse Council · review window open.
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